The Economist: Celebrities’ endorsement earnings on social media

http://www.economist.com/blogs/graphicdetail/2016/10/daily-chart-9


 This article is talks about the research made by a company called 'Captiv8' which looks into how social media offer brands very good opportunities in advertising their product or service. These platforms can make consumers feel they have gained unprecedented access to the lives of their favourite celebrities. That lets sponsors interact with their target audience in ways that traditional advertising cannot match. In turn, demand from marketers for these channels has made social media a lucrative territory for people with large online followings. 
  • Snapchat, another picture-sharing app, reaches 40% of all American 18- to 34-year-olds every day. 
Captiv8 says someone with 3m-7m followers can charge, on average: 
  • $187,500 for a post on YouTube
  • $93,750 for a post on Facebook 
  • $75,000 for a post on Instagram or Snapchat.
I think there is a reason why some people are famous and it's because they work hard and dedicate a lot of their time to make a 7 minute video on YouTube everyday for example to keep their fans entertained and most YouTubers don't have other jobs so this is their only source of income. I think ,although it's a ridiculous amount of money, they deserve it fully. It's like footballers, they give up education to start playing football from a very young age and then only play/work for about 15 years of their live, they don't have a degree nor qualifications to have a consistent job like normal people for about 40-50 years. Therefore I think the ridiculous money they earn is totally deserved. 

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