NDM News: Globalisation

1) Is our news influenced by American cultural imperialism? Give some examples arguing for or against this perspective.
We are influenced online, there is a lot of click-bait stuff online which would derive from the Americanisation of culture. The click bait is there to increase revenue and improve ratings. American news is commercial. In the UK, the story of Madeline MacCan was almost abused in order to create more stories which meant more views and increased revenue. Every week there would be a new suspect or a new 'lead' ,however it wouldn't actually lead to anything. Another example would be Princess Diana and how the Daily Express would have her on the front cover of at least 1 issue a week, which again proves that revenue and ratings are vital for a Newspaper organisation.

2) Has the increased globalisation of news improved the audience experience? How? Why?
It can be argued that it has improved the audience experience as there is a lot more coverage on stories from across the world, people are more interested in other countries stories as along with their due to the Americanisation of cultural imperialism. However, this could be seen as a moral panic as well. If you give the example of the American elections and how Trump became president, people on social media from all over the world were complaining about what type of man had become the president of the United States, opinion leaders stated their beliefs and views on what had also happened. As a result of social media and news becoming available online, local news and newspapers have died out due to globalisation. For example, the Ealing gazette. News stories have increased within audiences. They have access to news around the world in the most remote areas.

3) Has globalisation benefited or damaged major news institutions? How? Why?
It has damaged news institutions. Google and Facebook have taken over news institutions and their money as people turn to Facebook and Google for their daily news content rather than actual TV/online news. It can be said that due to this is can also benefit institutions as it is easier for them to provide one story to their audiences. For example, the guardian opened up offices in Australia and America for live updates. Citizen journalism provides a-lot of free content for these institutions but it can be argued that certain citizen journalism can be manipulated or fake, leading to the loss of control.

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