NDM News: The future of journalism
1) It's important because it has the potential to explore the corruption of institutions. In this case it would look into how the press are responsible for possibly damaging the image of a brand by revealing what is happening behind the scenes.
2) The relation between both advertisers and newspapers would be that big newspapers would be the place that advertisers are willing promote in. One of the demotivating things that advertisers would face are the huge costs that would come with promoting in newspapers as the 20th Century was still a time when newspapers were the main source of content.
3) Clay Shirky suggests that the way that an audience gains their audience is not from the actual institution but rather the audience. This would be because they would tweet about it. This would mean that now news corporations would have to make sure that audiences are sharing the content online so that they could attract more digital readers. However this does lead to a divide in audience. As some may want their news as a print, others may much prefer the online variation.
4) This would mean that the audience could have easily gained access to the story. This would be because of people sharing the story to many people to the extent that it would get trending. This would mean that it would've been widely talked about. As well as that, since an audience would've showed interest to this story, there is likely going to be news channels trying to report in on the story.
5) The main argument against the paywall seems to be how it would inform the audience. In this case since the paywall wouldn't interest an audience into reading online, this would mean that they wouldn't be informed.
6) Journalism is a "public good" because of how it is offered online. They are willing to create this content for the audience to access.
7) He thinks that newspapers aren't replaceable, although the decline in accountability journalism has declined. This is something that needs to be addressed as this would mean that there should be 5% of accountability journalism. It shouldn't be held by big institutions and so this should expand so that a variety of sources.
8) Since ad revenue appears to be their primary source of income, it could explain how they would survive. As well as that since the adverts would be tailored to its audience, this would help the online news distribution better.
2) The relation between both advertisers and newspapers would be that big newspapers would be the place that advertisers are willing promote in. One of the demotivating things that advertisers would face are the huge costs that would come with promoting in newspapers as the 20th Century was still a time when newspapers were the main source of content.
3) Clay Shirky suggests that the way that an audience gains their audience is not from the actual institution but rather the audience. This would be because they would tweet about it. This would mean that now news corporations would have to make sure that audiences are sharing the content online so that they could attract more digital readers. However this does lead to a divide in audience. As some may want their news as a print, others may much prefer the online variation.
4) This would mean that the audience could have easily gained access to the story. This would be because of people sharing the story to many people to the extent that it would get trending. This would mean that it would've been widely talked about. As well as that, since an audience would've showed interest to this story, there is likely going to be news channels trying to report in on the story.
5) The main argument against the paywall seems to be how it would inform the audience. In this case since the paywall wouldn't interest an audience into reading online, this would mean that they wouldn't be informed.
6) Journalism is a "public good" because of how it is offered online. They are willing to create this content for the audience to access.
7) He thinks that newspapers aren't replaceable, although the decline in accountability journalism has declined. This is something that needs to be addressed as this would mean that there should be 5% of accountability journalism. It shouldn't be held by big institutions and so this should expand so that a variety of sources.
8) Since ad revenue appears to be their primary source of income, it could explain how they would survive. As well as that since the adverts would be tailored to its audience, this would help the online news distribution better.
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