Ammars MEST3 Exam

1) It's important because it has the potential to explore the corruption of institutions. In this case it would look into how the press are responsible for possibly damaging the image of a brand by revealing what is happening behind the scenes. 2) The relation between both advertisers and newspapers would be that big newspapers would be the place that advertisers are willing promote in. One of the demotivating things that advertisers would face are the huge costs that would come with promoting in newspapers as the 20th Century was still a time when newspapers were the main source of content. 3) Clay Shirky suggests that the way that an audience gains their audience is not from the actual institution but rather the audience. This would be because they would tweet about it. This would mean that now news corporations would have to make sure that audiences are sharing the content online so that they could attract more digital readers. However this does lead to a divide in audience. As

http://www.economist.com/blogs/graphicdetail/2016/10/daily-chart-9 This article is talks about the research made by a company called 'Captiv8' which looks into how social media offer brands very good opportunities in advertising their product or service. These platforms can make consumers feel they have gained unprecedented access to the lives of their favourite celebrities. That lets sponsors interact with their target audience in ways that traditional advertising cannot match. In turn, demand from marketers for these channels has made social media a lucrative territory for people with large online followings.  Snapchat, another picture-sharing app, reaches 40% of all American 18- to 34-year-olds every day.  Captiv8 says someone with 3m-7m followers can charge, on average:  $187,500 for a post on YouTube $93,750 for a post on Facebook  $75,000 for a post on Instagram or Snapchat. I think there is a reason why some people are famous and it's because they wo

http://www.aljazeera.com/programmes/witness/2015/03/hip-hop-hijabis-150305091541022.html This article talks about a universal story about friendship, love and idealism, and two young women finding their place in the world. Muneera and Sukina are Poetic Pilgrimage, Britain's first female Muslim hip-hop duo. And this is their personal, spiritual and physical journey. As a tour of the UK takes the women into diverse communities, they remain undeterred by the fact that some Muslims consider music and public female performances to be forbidden. Instead, their music guides them to new discoveries about their faith, as they learn that they share their journey with other Muslim women around the world, and explore their desire to reconcile their conversion to Islam with their strong feminist sensibilities and Jamaican roots. I think this is brilliant, the words 'hip-hop' and 'hijabis' is a complete juxtaposition, they don't seem to go along with each other but

1) I don't agree with Rupert Murdoch's argument of not allowing the BBC to provide free news mainly because the news provided by the BBC is not necessarily 'free'. The BBC is funded by TV licences, something that every household in the UK pays which allows us to watch and record TV programmes which are broadcasted. The money that the TV licence company makes goes to the BBC which helps fund their content and the services they provide to us consumers. This accounts for the running of the BBC iPlayer, the TV channels, shows and the website along with other services. The news that the BBC provide is not free as it may seem, because the BBC is a publicly-funded company and does not offer advertisements and pays for itself through TV licensing allows the channels to operate. The BBC can be argued the most influential and most successful broadcaster in the UK and even the world. News provided by the BBC is funded by us, and is different to other news corporations who provide

https://www.theguardian.com/technology/2016/oct/05/google-pixel-phone-market-apple-iphone This is interesting because obviously Apple more or less own the phone market however I don't think Google will come anywhere close to Samsung in the phone market let alone Apple. 

https://www.theguardian.com/commentisfree/2016/oct/09/donald-trump-hillary-clinton-social-media-trending-may-not-be-true This article speaks about how the significance of how social media should not be dependent on to be completely factual as it can be manipulated easily. The illusion of the 'what's trending' on Twitter should not be taken seriously all the times because although its about whats the most talked about thing in the mainstream media it cannot be taken seriously when it comes to political issues as social media is not the most reliable place for that as opinions are very widespread. 

https://www.theguardian.com/media-network/2016/oct/04/adblock-plus-publishers-tempted-feed-hand-bites This article speaks about the impact of adblocking software on internet browsers which is costing online publishers £22 billion in 2015 which is a hefty amount. It represents the growing power that adblockers are having on the internet. To me personally, I use adblockers because there is an unacceptable amount of advertisements on websites and I find them very annoying.

http://www.independent.co.uk/news/uk/home-news/british-men-trolled-the-world-with-fake-story-caught-boat-to-syria-from-ayia-napa-after-night-out-a7071176.html The article talks about how three men started a joke on Facebook which went out of control after their post was picked up by online news outlets so they carried on the prank. I think that this is further proof that news outlets pick up anything that is slightly believable and turn it into news so they can get higher ratings and more views on their page which in turn decreases their credibility.

1) I see eye to eye with the view that people result into using any digital device they have whilst getting the information they want by searching it up. Newspapers are at their dying medium as hardly in today’s day and age they are surviving due to the impact from digital devices. This outlines a major cause for concern for newspapers as the only way they can survive is through advertising. When Rupert Murdoch states that newspapers are a river of gold then takes it back to Rivers dry up, it can confirm that newspapers are not people’s preferences in society today. We receive the same information and news through our mobile phones regardless whether it is the same, we can now view it visually alongside assisted videos or traditional reading which is produced by journalists with information and stories that they have published. 2) The article believes that the newspaper industry will be in decline; looking at the Ofcom reports, the reach of newspapers has reduced by 27% past 2005 and