Ammars MEST3 Exam

1) How might this video contribute to Butler’s idea that gender roles are a ‘performance’? This video contributes to Butlers idea that gender roles are a performance as we see Beyonce fulfilling the gender roles women are prescribed by society. Beyonce is seen cooking, cleaning and doing the laundry, which links back to the concept of women being perceived as housewife figures. Furthermore, the lyrics create a sense of subordination, as Beyonce is seen pleading for the acceptance and love of a male figure through her talking about her assets. As a result, it can be argued that the role of a women is a social construct and that Beyonce is simply performing this role. 2) Would McRobbie view Beyonce as an empowering role model for women? Why? On the other hand, McRobbie would view Beyonce as an empowering role model for women, as Beyonce is also portrayed as a woman of knowledge and class in her lyrics despite her attire being perceived as scandalous by some audiences. Although sexu

Why did Laura Bates start the Everyday Sexism project? Bates began the project because she experienced sexism in day to day life, which became a routine for her. Bates didn't act on this because she thought this was normal until she realised that a lot of other women were in the same position and didn't act on the issue either. How does the Everyday Sexism project link to the concept of post-feminism? Is feminism still required in western societies? Her project highlights how feminism is still required as women are still being treated unfairly and being objectified, showing that feminism is still an issue today. How can you apply Judith Butler's theory of gender as a 'performance' to the creation of the Everyday Sexism project? The thoughts that Bates addresses reveals how gender has been socially constructed through the media by the idea that young children believe that their appearance is the only thing that matters when it comes down to it, linking to Butler&#

1) What are the two texts the article focuses on? Beyonce's music video Pan Am 2) What examples are provided from the two texts of the 'male gaze' (Mulvey)? Beyonce: the fact that she is a skimpy attire to fulfil the male age and please the male audience particularly, just because she is a needy domestic goddess singing a song about how she is so dependent on her husband and she is crying "why don't you love me?" again it gives the male the power, the phallic the power that he needs. She is a low cut, short skirted dress that reveals her assets in the way where it pleases the male audience. 3) Do texts such as these show there is no longer a need for feminism or are they simply sexism in a different form? I think this is arguably sexism in another shape or form but that should all the more highlight the importance of having feminist movement in action in today’s society otherwise we would have to put up with just seeing reinforced patriarchal ways in me