Identities and the Media: Feminism

1) What are the two texts the article focuses on?

Beyonce's music video
Pan Am

2) What examples are provided from the two texts of the 'male gaze' (Mulvey)?

Beyonce: the fact that she is a skimpy attire to fulfil the male age and please the male audience particularly, just because she is a needy domestic goddess singing a song about how she is so dependent on her husband and she is crying "why don't you love me?" again it gives the male the power, the phallic the power that he needs. She is a low cut, short skirted dress that reveals her assets in the way where it pleases the male audience.

3) Do texts such as these show there is no longer a need for feminism or are they simply sexism in a different form?

I think this is arguably sexism in another shape or form but that should all the more highlight the importance of having feminist movement in action in today’s society otherwise we would have to put up with just seeing reinforced patriarchal ways in media always.

4) Choose three words/phrases from the glossary of the article and write their definitions on your blog.

Post-feminism: an ideology in culture and society that society is somehow past needing feminism and that the arguments and attitudes of feminists are no longer required.

Feminism: a movement aimed at defining establishing and defending women right and equality to men.

Third-wave feminism: was a movement that defined and encouraged women to be dominant and sexually assertive.

No More Page 3

1) Research the No More Page 3 campaign. Who started it and why?

The campaign was started by Lucy-Anne Holmes in August 2012; it reached 215,000 signatures by January 2015.

2) Read this debate in the Guardian regarding whether the campaign should be dropped. What are Barbara Ellen and Susan Boniface's contrasting opinions in the debate?

Susie sounds slightly all for the page3 to a small extent through the tone of her writing but she is technically looking at the strengths of the campaign and to which point it would be very successful and for how long. more importantly she feels like page 3 should be one of the least worries as there are worst out there

Barbara is more out there with her views and passion towards keeping the campaign more alive as ever because it has never been more imperative, she is all for sympathising with the women on the pages who have to have their female parts out on national newspapers and therefore i feel like she's more supportive and a more active and liberal feminist in this case when it comes to the sensitivity of representation of women.

3) How can the No More Page 3 campaign be linked to the idea of post-feminism?

The purpose of this campaign is to slam the chances of the media promoting gender inequality that provides for the patriarchy and so this could be seen as a progression towards feminist or even show it being an example of being the post-feminist movements that society think we're in.

4) What are your OWN views on the No More Page 3 campaign? Do you agree with the campaign's aims? Should the campaign continue?

I agree with the campaigns aims as I think there's no need for such a page to exist. Imagine a small child picks up the newspaper and sees this, they will think it’s completely normal to see naked women as sex objects from an early age. I think if people want to see this kind of content they should go and research it themselves rather than having it in a popular newspaper and degrading women even further.

6) Do you agree that we are in a post-feminist state or is there still a need for feminism?

I think there is still a need for post feminism as women's rights have improved over the years however there is still a lot of inequality. Total equality is unlikely to ever be reached as men will always have some sort of dominance over women due to the beliefs society has held throughout the past of both men and women.

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