Ad-blockers: are publishers tempted to feed the hand that bites them?

https://www.theguardian.com/media-network/2016/oct/04/adblock-plus-publishers-tempted-feed-hand-bites

This article speaks about the impact of adblocking software on internet browsers which is costing online publishers £22 billion in 2015 which is a hefty amount. It represents the growing power that adblockers are having on the internet. To me personally, I use adblockers because there is an unacceptable amount of advertisements on websites and I find them very annoying.

Comments

Post a Comment

Popular posts from this blog

The Economist: American newspapers resoundingly reject Donald Trump

http://www.economist.com/blogs/graphicdetail/2016/11/daily-chart-1 Summary: American newspapers, even those with stolidly Republican-leaning editorial boards, have largely abandoned Donald Trump this election year. The Columbus Dispatch, Arizona Republic and Richmond Times-Dispatch, which had endorsed Republican candidates in the last nine presidential elections, opted for Hillary Clinton. Newspaper endorsements tend to favour the party out of power, perhaps because editors are enthralled by challengers’ charisma. When Barack Obama burst onto the scene in his 2008 run, he charmed 71% of the newspapers weighing in—the most lopsided margin on record. Things didn’t work out quite so well the second time around, with Mr Obama having to make do with just 56% of endorsements in 2012. Opinion: Although I disagree with Donald Trump on every level, I also don't agree with bias and newspapers have a burden of showing two sides. As that brings about only one perspective, where the reade
Read more

New and Digital Media: News case study introduction

Non-Commercial news institution: BBC is a key example of a non-commercial news institution which is otherwise known as a public service broadcaster which refers to TV programmes that are broadcasted for the public benefit rather than for purely commercial purposes. These programs would include news coverage, arts and cultural programs and also religious broadcasts. Now you may ask how an international media outlet is getting funded and how it gets it's money for rights and other stuff. They are funded by public subscription in the form of a licence fee which makes the BBC the most extensive and best funded public service broadcaster in the world.  Commercial news institution: Contrary to the BBC, ITV are not a public service broadcaster, it doesn't receive funding from a license fee. They get money from advertisements and charging companies a lot to have a commercial or advertisement in between shows.  Print: In the UK print is divided between quality newspapers and broad
Read more