NDM case study: How has news changed?
1) What are the most popular platforms for audiences to access news and how has this changed in recent years?
In 2014, 75% of adults used TV for news compared to now where it sits at 66% however 89% of adults say they follow news on any given platform: broadcast, print or e-media. However broadcast seems to be the most popular with 67% of the UK adults saying they use TV as a source of news, this makes sense as news channels are mostly all 24/7 therefore it's accessible at any given time. However in 2014, this was 75% which is an eight percentage point decrease. Interestingly, the number of people who use e-media as a source for news such as the internet or apps has remained the same since 2014 with 41% which was an increase from 2013 of 32%. Print as a source for news is decreasing amongst adults and is used by three in ten which is 31% which was a nine percentage points decrease since 2014 when print was at 40%. There has also been a decrease in those that say they use Radio as a source of news from 36% in 2014 to 32% in 2015.
2) How do different age demographics access news in the UK?
The report claims that people in the AB socio-economic group are more likely than those in the DE socio-economic group to consume news on any of the four main platforms. TV: 71% vs 67% for example. From the four main platforms, 31% of the people surveyed use on one platform for news with just under 19% using only the TV alone. The use of TV alone is more common among over 55 year olds and those in the DE socio-economic group than among 16-24 and those in the AB socio-economic group. 20% of people aged 16-24 report they only use the internet for news, compared to just 2% of those aged 55+.
5) How many different sources of news are used on average? How does differ between different groups?
44% of TV users said they used just one source (42% in 2014) compared with 43% of internet users (45% in 2014). 34% for newspapers (35% in 2014) and 60% for radio. Given that fewer people say they are following news in 2015 than in 2014, the number of sources used, across all four main platforms, is lower than last year: 3.5 compared to 3.8 in 2014 and 3.7 in 2013. However, the average number of news sources used within each platform has remained stable: TV (2.0 sources in both 2014 and 2015) newspapers (1.9 in both 2014 and 2015), radio (1.5 vs 1.4 in 2014) and internet (2.1 vs 2.0 in 2014.
6) How has news consumption through television changed in recent years?
32% of UK adults say they consume news through radio. Of these 71% say they use any BBC radio station for this purpose; similar figure in 2014. 41% of UK adults say they use commercial radio to consume news, compared to 39% in 2014. Figures indicate that the BBC stations Radio 1,2 and 4 have the highest average weekly reach (29%, 21% and 20% respectively. Respondents to the Ofcom news survey who listen to news on the radio are more likely to name these three sources than any other station. Radio 1 experienced the largest year-on-year decrease of all radio stations. The most popular commercial radio station is Heart FM, with 10% of radio users saying they listen to it for news, followed by Capital FM. The use of different BBC. The use of different BBC radio stations for news is differentiated by age: 47% of 16-24 year olds who use radio for news say they use BBC Radio 1, compared to just 4% in the 55+ age group. The situation is reversed for BBC Radio 4; 11% of 16-24s say they listen to news on this station, compared to 37% of those aged 55+. Men are more likely than women to say they listen to BBC Radio 4 (30% vs. 22%). Those in the AB socio-economic group are considerably more likely than those in the DE group to listen to BBC Radio 4 (46% vs. 14%).
7) How much has news consumption through newspapers declined since 2005?
8) How does newspaper reach differ by age group?
Reach of national newspapers varies by age group: 29.3% of 15-24s are print newspaper readers, compared to 67.9% of over-65s. When print and online readership is combined, the Daily Mail is the most widely read news title in the UK, with around 5.5 million users. The Sun follows up with 5.2 million users, compared to 5.8 million in 2014. Looking at readership levels of print-only newspapers, The Sun was the most popular (with just under 5.2 million users vs. 3.5 million for the Daily Mail). Conversely, looking at readership for websites only, the Daily Mail had 1.8 million users, while The Sun had 0.06 million. The Sun’s lower online readership could be explained by its paywall, whereas the Daily Mail offers its website content free of charge.
9) Which are the most popular newspapers and websites in the UK? What do you know about those newspapers' political viewpoints?
Most popular newspaper is The Sun 20% of UK adults; tabloid newspaper, supports the Labour party. The Daily Mail 5.5 million users joint with print and online - right wing tabloid newspaper, conservative party
10) How does online news consumption differ for age, gender and socio-economic status?
59% of 16-24 year olds use internet or apps for news. 23% of 55+. ABC1 53% use internet or apps compared to 32% C2DE. Men 45%. Women 37%. 25% of UK adults say they access news via phone . 20% of UK adults use laptop. 13% of UK adults use a tablet. 42% of 16-24 year olds access news via phone. 8% of 55+ access news via phone.
11) What percentage of people use social media to access news? How does this differ by age and socio-economic status?
61% of 16-24 year olds access news through social media. 26% of 55+ use social media to access news.
12) What percentage of users only use social media sites for their news?
43% of users use social media sites for their news
13) What are the most popular online sites for news?
56% use BBC website or app compared to 59% in 2014. 29% use Facebook compared to 17% in 2014. 15% use the Google search engine. 14% use Sky news website or app
14) What percentage of 16-24 year olds access news mostly from social media?
43% of 16-24 year olds access news mostly from social media
15) How do audiences find stories online? Do you follow links or go to the homepage of the news provider?
36% use apps. 28% get links. 27% use URL and search for website directly. 26% use the aggregation of online news such as Google.
16) What are the benefits for audiences from the changes new and digital media have had on the news industry?
51% of 16-24 year olds use websites/apps to view their news. Elder audiences 53% said they use a TV channel to access their news. The benefits of having websites/apps to view news is the ease of access and available sources, a greater variety of options is available from different providers online which works well with younger demographics.
17) What are the benefits for institutions from the changes new and digital media have had on the news industry?
Google has benefited from the changes NDM has brought to the news industry as they make money every time somebody tries to search for a news website. They also make money from advertisements which have increased as the print platform for news is now largely on-line so people pay to advertise their products on Google rather than in newspapers as it is cheaper. In 2014 Google claimed around $44 billion from simply advertising profits which shows the success the changes in new and digital media has brought for them.
18) What are the downsides for audiences as a result of new and digital media in news?
The question of trust arises as we do not know who writes certain posts and articles as gatekeeping is easy to get through online, there are trusted websites which have a good reputation such as the BBC but websites such as Wikipedia however don’t
19) What are the downsides for institutions as a result of new and digital media in news?
In June 2010, Rupert Murdoch realised he can't sustain losing £57 million a year from his UK papers- The Times and Sunday times. Therefore he put up a pay wall so that the on-line editions cost £1 which is the same as newspaper versions even though they cost more to produce.
In 2014, 75% of adults used TV for news compared to now where it sits at 66% however 89% of adults say they follow news on any given platform: broadcast, print or e-media. However broadcast seems to be the most popular with 67% of the UK adults saying they use TV as a source of news, this makes sense as news channels are mostly all 24/7 therefore it's accessible at any given time. However in 2014, this was 75% which is an eight percentage point decrease. Interestingly, the number of people who use e-media as a source for news such as the internet or apps has remained the same since 2014 with 41% which was an increase from 2013 of 32%. Print as a source for news is decreasing amongst adults and is used by three in ten which is 31% which was a nine percentage points decrease since 2014 when print was at 40%. There has also been a decrease in those that say they use Radio as a source of news from 36% in 2014 to 32% in 2015.
2) How do different age demographics access news in the UK?
People aged 55 and over are more likely than those aged 16-24 to use TV, newspapers and radio for news consumption, whilst the opposite is true for the internet/ apps. 51% of people aged 16-24 use TV for news, compared to 86% of those aged 55+ which is a massive difference and shows the direct difference in generations. Men are more likely than women to use any of the four main platforms for news(TV, internet, newspapers and radio) Seven in ten men use TV for news compared to 65% of women. The same is true for the internet which is 45% for men and 37% for women. Newspapers 34% and 27% and Radio 35% and 29% respectively.
3) Does socio-economic status change attitudes to news? If so, how?
3) Does socio-economic status change attitudes to news? If so, how?
The report claims that people in the AB socio-economic group are more likely than those in the DE socio-economic group to consume news on any of the four main platforms. TV: 71% vs 67% for example. From the four main platforms, 31% of the people surveyed use on one platform for news with just under 19% using only the TV alone. The use of TV alone is more common among over 55 year olds and those in the DE socio-economic group than among 16-24 and those in the AB socio-economic group. 20% of people aged 16-24 report they only use the internet for news, compared to just 2% of those aged 55+.
5) How many different sources of news are used on average? How does differ between different groups?
44% of TV users said they used just one source (42% in 2014) compared with 43% of internet users (45% in 2014). 34% for newspapers (35% in 2014) and 60% for radio. Given that fewer people say they are following news in 2015 than in 2014, the number of sources used, across all four main platforms, is lower than last year: 3.5 compared to 3.8 in 2014 and 3.7 in 2013. However, the average number of news sources used within each platform has remained stable: TV (2.0 sources in both 2014 and 2015) newspapers (1.9 in both 2014 and 2015), radio (1.5 vs 1.4 in 2014) and internet (2.1 vs 2.0 in 2014.
6) How has news consumption through television changed in recent years?
32% of UK adults say they consume news through radio. Of these 71% say they use any BBC radio station for this purpose; similar figure in 2014. 41% of UK adults say they use commercial radio to consume news, compared to 39% in 2014. Figures indicate that the BBC stations Radio 1,2 and 4 have the highest average weekly reach (29%, 21% and 20% respectively. Respondents to the Ofcom news survey who listen to news on the radio are more likely to name these three sources than any other station. Radio 1 experienced the largest year-on-year decrease of all radio stations. The most popular commercial radio station is Heart FM, with 10% of radio users saying they listen to it for news, followed by Capital FM. The use of different BBC. The use of different BBC radio stations for news is differentiated by age: 47% of 16-24 year olds who use radio for news say they use BBC Radio 1, compared to just 4% in the 55+ age group. The situation is reversed for BBC Radio 4; 11% of 16-24s say they listen to news on this station, compared to 37% of those aged 55+. Men are more likely than women to say they listen to BBC Radio 4 (30% vs. 22%). Those in the AB socio-economic group are considerably more likely than those in the DE group to listen to BBC Radio 4 (46% vs. 14%).
7) How much has news consumption through newspapers declined since 2005?
According to figures, the reach of national newspapers had declined considerably in the past ten years with reach among adults falling by 27% since 2005. Nevertheless, reach has been relatively stable year on year.
8) How does newspaper reach differ by age group?
Reach of national newspapers varies by age group: 29.3% of 15-24s are print newspaper readers, compared to 67.9% of over-65s. When print and online readership is combined, the Daily Mail is the most widely read news title in the UK, with around 5.5 million users. The Sun follows up with 5.2 million users, compared to 5.8 million in 2014. Looking at readership levels of print-only newspapers, The Sun was the most popular (with just under 5.2 million users vs. 3.5 million for the Daily Mail). Conversely, looking at readership for websites only, the Daily Mail had 1.8 million users, while The Sun had 0.06 million. The Sun’s lower online readership could be explained by its paywall, whereas the Daily Mail offers its website content free of charge.
9) Which are the most popular newspapers and websites in the UK? What do you know about those newspapers' political viewpoints?
Most popular newspaper is The Sun 20% of UK adults; tabloid newspaper, supports the Labour party. The Daily Mail 5.5 million users joint with print and online - right wing tabloid newspaper, conservative party
10) How does online news consumption differ for age, gender and socio-economic status?
59% of 16-24 year olds use internet or apps for news. 23% of 55+. ABC1 53% use internet or apps compared to 32% C2DE. Men 45%. Women 37%. 25% of UK adults say they access news via phone . 20% of UK adults use laptop. 13% of UK adults use a tablet. 42% of 16-24 year olds access news via phone. 8% of 55+ access news via phone.
11) What percentage of people use social media to access news? How does this differ by age and socio-economic status?
61% of 16-24 year olds access news through social media. 26% of 55+ use social media to access news.
12) What percentage of users only use social media sites for their news?
43% of users use social media sites for their news
13) What are the most popular online sites for news?
56% use BBC website or app compared to 59% in 2014. 29% use Facebook compared to 17% in 2014. 15% use the Google search engine. 14% use Sky news website or app
14) What percentage of 16-24 year olds access news mostly from social media?
43% of 16-24 year olds access news mostly from social media
15) How do audiences find stories online? Do you follow links or go to the homepage of the news provider?
36% use apps. 28% get links. 27% use URL and search for website directly. 26% use the aggregation of online news such as Google.
16) What are the benefits for audiences from the changes new and digital media have had on the news industry?
51% of 16-24 year olds use websites/apps to view their news. Elder audiences 53% said they use a TV channel to access their news. The benefits of having websites/apps to view news is the ease of access and available sources, a greater variety of options is available from different providers online which works well with younger demographics.
17) What are the benefits for institutions from the changes new and digital media have had on the news industry?
Google has benefited from the changes NDM has brought to the news industry as they make money every time somebody tries to search for a news website. They also make money from advertisements which have increased as the print platform for news is now largely on-line so people pay to advertise their products on Google rather than in newspapers as it is cheaper. In 2014 Google claimed around $44 billion from simply advertising profits which shows the success the changes in new and digital media has brought for them.
18) What are the downsides for audiences as a result of new and digital media in news?
The question of trust arises as we do not know who writes certain posts and articles as gatekeeping is easy to get through online, there are trusted websites which have a good reputation such as the BBC but websites such as Wikipedia however don’t
19) What are the downsides for institutions as a result of new and digital media in news?
In June 2010, Rupert Murdoch realised he can't sustain losing £57 million a year from his UK papers- The Times and Sunday times. Therefore he put up a pay wall so that the on-line editions cost £1 which is the same as newspaper versions even though they cost more to produce.
20) Who has benefited most from the changes new and digital media have had on the news industry - audiences or institutions?
Institutions have benefited from the changes in new and digital media but the audience does benefit too. Google are probably the institution which benefit the most from this change as they were able to profit from billions by gaining money from advertisements as newspapers are slowly dying out. Also most people google interesting news especially if someone tells them something that is occurring in the world meaning they get more searches and therefore more views. Sometimes Google provides the information you need simply on the search so there is no need to even click on a website meaning other news institutions lose out on business simply because of Google. On the contrary audiences also benefit for the new changes as they are able to view the news on the go on their smartphones or tablets meaning no time is wasted in actually buying a physical newspaper as it causes much less hassle. Also most news apps are free meaning the audience save money therefore the institution loses out on money.
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