New and Digital Media: News case study introduction

Non-Commercial news institution: BBC is a key example of a non-commercial news institution which is otherwise known as a public service broadcaster which refers to TV programmes that are broadcasted for the public benefit rather than for purely commercial purposes. These programs would include news coverage, arts and cultural programs and also religious broadcasts. Now you may ask how an international media outlet is getting funded and how it gets it's money for rights and other stuff. They are funded by public subscription in the form of a licence fee which makes the BBC the most extensive and best funded public service broadcaster in the world. 

Commercial news institution: Contrary to the BBC, ITV are not a public service broadcaster, it doesn't receive funding from a license fee. They get money from advertisements and charging companies a lot to have a commercial or advertisement in between shows. 

Print: In the UK print is divided between quality newspapers and broadsheets such as the Telegraph and Financial Times and the tabloid based newspapers such as the Sun and Daily Mail. The Sun had the highest circulation of any daily newspaper in the United Kingdom at 3.1 million which is approximately a quarter of the market which is a massive chunk. 

Broadcast: Channel 4 is one of the more popular television channels in the UK, it is similar to the BBC which seeks to provide public service broadcasting and school programs however it is alot more commercial as it has a lot of advertisments to provide a massive revenue stream. It produces a number of digital channels branded as Channel 4, as well as E4, More 4 and Film4. 

E-Media: The Guardian is a British nationwide everyday newspaper. Originated in 1821 as a local paper substituting the Manchester Observer, it was known as The Manchester Guardian until 1959. Now a nationwide paper, it forms part of a media group with global and online offshoots. Sister papers: The Weekly/ The Guardian Weekly. In addition to its UK online edition theguardian.com the paper has two international websites, Guardian Austrailia, and Guardian US.The Guardian is only as print in the form of a newspaper, as well as on-line articles on the website

Impact of Google: 

1) More than $40 billion of advertising money has disappeared from the newspaper business
over the last decade. Google has been taking all the money for advertisements. The Newspaper Association of America draws a direct link in the advertising revenue Google brings in every year from AdWords and the decline in the newspaper business. By 2012 


2) Google had claimed around $44 billion of this money.However $60 million is a fictional number as it was estimated to be made,isn't for certain.
3) There are also other reasons for newspaper jobs declining such as businesses opting to put their advertisements on craigslist for free rather than having to pay for it in the newspapers. I also think the general shift from traditional print media to e-media is a major cause of newspapers closing as now most people prefer to access the news on their phones which make local newspapers less likely to be read. People no longer want to carry around a physical copy of a newspaper as it is a lot less hassle to simply check an application on their phone. Although Google does account for newspapers losing a lot of money through advertisements as they seem to be making a lot of money through it whilst newspapers are barely making money from advertisements as businesses are choosing to stick their adverts on Google.

4) One comment I agree with is the irony is that Google is probably more of a saviour than a killer of journalism and editorial content. Many thousands of blogs, fan sites, writers, have been discovered by Google’s search algorithms. Many artists and stories have found a launching pad on YouTube and other Google outlets. How many languages have been translated due to Google translate. 
I agree with this comment as Google has helped a lot of small organisations on the internet which wouldn't be recognised without such a large search engine which caters for your specific search so precisely. It also makes it much easier to find new music, movies, books etc which allows people to explore their options much more easily and possibly give much more profit for the smaller businesses if unique artists are found.

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